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Programs: Gay/Bi/MSM/Trans Outreach... page 1 / 2 / 3 / 4
 
Philosophy
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According to behavioral change theories there are are seven influencing factors:

1. Perceived personal risk
2. Perceived effectiveness of risk-reduction behavior (response efficacy)
3. Perceived self-efficacy (the belief that you can change your own behavior)
4. Belief about what people who are important to you want you to do (subjective norms)
5. Beliefs about the extent to which peers typically perform the behavior (perceived social norms)
6. Beliefs about the positive consequences of performing the behavior
7. Beliefs about decreased negative consequences of performing the behavior.

These factors help guide us in the development of our programs. As new opportunities for programs arise, we use these factors to evaluate the program's effectiveness.

Following a harm reduction model means the following to us:

1. Helping all people regardless of what risks they are taking
2. Allowing people to make their own choices
3. Providing them with accurate and culturally appropriate information

We approach prevention in a holistic way, understanding that there are many factors that prevent MSM from using risk-reduction strategies and accessing testing services. We also acknowledge that the MSM community is diverse and at times disparate and that a strategy will work for some MSM while another will not. It is therefore essential that we implement various strategies and engage in a multi-pronged outreach program. Here are just a few of the factors that we must consider:

 
  • Class
  • gender/gender performance
  • self-esteem
  • coming out
  • depression
  • communication habits/style
  • race/ethnicity
  • culture
  • drugs
  • homophobia
  • domestic violence
  • age
  • body-image
  • alcohol
  • stress
  • knowledge
 
Please see our Links section for more information and resources about these topics.
 
Community PROMISE

We have recently received funding to implement an Center for Disease Control (CDC) approved intervention called Community PROMISE. Community PROMISE is a community-level intervention to promote progress toward consistent HIV prevention through community mobilization and distribution of small-media materials and risk reduction supplies, such as condoms and bleach. The program is derived from the AIDS Community Demonstration Projects.

The program is based on several behavioral theories, including the transtheoretical model of behavior change, which states that people move through a series of stages in the process of changing their behavior; the Theory of Reasoned Action, which explains how behaviors are guided by attitudes, beliefs, experiences, and expectations of other persons' reactions; and Social Cognitive Theory, which states that persons learn by observing other people successfully practice a new behavior.

 

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