Philosophy
According to behavioral change theories there are are seven influencing factors:
1. Perceived
personal risk
2. Perceived effectiveness of risk-reduction behavior (response
efficacy)
3. Perceived self-efficacy (the belief that you can change your
own behavior)
4. Belief about what people who are important to you want you
to do (subjective norms)
5. Beliefs about the extent to which peers typically perform the
behavior (perceived social norms)
6. Beliefs about the positive consequences of performing the behavior
7. Beliefs about decreased negative consequences of performing
the behavior.
These factors help guide us in the development of our programs.
As new opportunities for programs arise, we use these factors to
evaluate the program's effectiveness.
Following a harm reduction model means the following to us:
1. Helping
all people regardless of what risks they are taking
2. Allowing people to make their own choices
3. Providing them with accurate and culturally appropriate information
We approach prevention in a holistic way, understanding that there
are many factors that prevent MSM from using risk-reduction strategies
and accessing testing services. We also acknowledge that the MSM
community is diverse and at times disparate and that a strategy
will work for some MSM while another will not. It is therefore essential
that we implement various strategies and engage in a multi-pronged
outreach program. Here are just a few of the factors that we must
consider: |